Youth to the People, the pro-grade vegan “skincare of now” brand, was launching their latest product, Future Cream: a Polypeptide daily moisturizer with biotechnology. With the brand’s message of accessibility to all and scientific approach, Eventique packaged a 15-city roadshow with a timeless, futuristic feel, where cross-country travel inspired us to launch the program in an iconic Airstream with a wild roving science lab inside.