Grow NY - Event Production

Grow-NY

In 2019, New York State expanded its initiative to attract start-ups to its Finger Lakes, Central, and Northern Tier regions and launched Grow-NY, a food and agricultural summit and competition. With Cornell University leading the development of the program, the institution hired Eventique to produce the inaugural event: a culmination of high-level conversations, exhibitions, and an awards ceremony.

Held over two days at the Rochester Riverside Convention Center, Grow-NY included 700+ attendees, 80 exhibitors, and 18 finalists from all over the world competing for the $1 million-dollar prize. The experience included a symposium for insights in the food + ag industry, a 25,000sf exhibition floor that included sponsor booths, a Finalist Zone for meet-and-greets, and a side stage with IMAG. Eventique’s technical, creative and stage management teams worked closely with the client in developing Grow-NY’s first-ever awards ceremony and calling the show, including all the finer details from suspense music to awards handouts. Keynotes from Danny Wegman and Lieutenant Governor Cathy Hochul preempted a confetti moment celebrating the grand prize winner.

CLIENT:

Cornell University

EVENT TYPE:

Corporate

SERVICES:

Full Event Management + Production
Stage Management
Stage Design
Audio Visual, Lighting + Staging
Technical Direction + Production Labor
Logistics Management
Venue Management

200

applicants

18

finalists

$3M

in prize money

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