Over the course of a 5+ year relationship, Eventique produced a number of special events for WeWork throughout New York State. The collaborative workspace organization turned to the agency to support their initiative in giving back to its tenants and community; in turn, their Halloween parties have become one of the most notorious events within the startup culture.
WeWork tasked Eventique to source a Manhattan venue that could host 3,000 guests, and create an environment that would challenge attendees to step up their costume game. Over the course of two consecutive years, the agency managed the full production of WeWork’s parties, working closely with WeWork’s event team to customize and create concept themes that would feel current and leave room for creativity (the first year’s Space Odyssey adventure was seized by a combination of Star Wars characters to one-of-a-kind galactic outfits). Guests were smitten to see folks like Wyclef Jean, DJ Otto Knows, and some of hip-hop’s most iconic artists like Busta Rhymes and Rick Ross perform for them in such an intimate setting as the ornate Hammerstein Ballroom.
Eventique was responsible for all production, including VIP section experiences, stage design, interior and exterior branding, and keeping guests safe from all the pyrotechnics that makes attendees of WeWork’s Halloween parties keep coming back for more.