Overview
The marketing team at Anheuser Busch would host monthly lunch-and-learn style Spark Sessions with various speakers and partners for a small internal group. The marketing team wanted to continue the influential series despite the pandemic, and move to a virtual forum that could maintain the casualness and intimacy that employees were accustomed to.
Eventique provided a platform to Anheuser Busch that felt like a glorified Zoom meeting — casual, branded, and real-time interactivity. Over a conversation with Josh “The Fat Jewish” Ostrovsky, team members could ask questions of the entrepreneur, moderated by an Anheuser Busch marketing executive. The agency also provided a portal where, consistent with existing Spark Sessions, a giveway was made available via a link to a shipping fulfillment window within the page.
Scope of work
- No-nonsense registration page
- Private, secure viewing platform
- Management of speakers and presenters’ at-home set-up, rehearsals and recording
- Real-time comments functionality
- Custom-designed frame
- On-demand availability
70
Minutes of The Fat Jewish’s marketing strategy
300
Total viewers
3x
More online viewers than previous live events
