The marketing team at Anheuser Busch would host monthly lunch-and-learn style Spark Sessions with various speakers and partners for a small internal group. The marketing team wanted to continue the influential series despite the pandemic, and move to a virtual forum that could maintain the casualness and intimacy that employees were accustomed to.
Eventique provided a platform to Anheuser Busch that felt like a glorified Zoom meeting — casual, branded, and real-time interactivity. Over a conversation with Josh “The Fat Jewish” Ostrovsky, team members could ask questions of the entrepreneur, moderated by an Anheuser Busch marketing executive. The agency also provided a portal where, consistent with existing Spark Sessions, a giveway was made available via a link to a shipping fulfillment window within the page.