The event planning software company Bizzabo asked Eventique Founder, Liron David, what’s the one trend he’s most excited about seeing this year. “I’m anticipating a trend in utilizing art in creating storylines. The convergence of art, technology, and space is what’s making experiential events more engaging than just throwing a brand name on anything in sight. When a brand invests in a meaningful artistic component, it resonates because the art seems to eclipse the product. It will be interesting to see how credible artists and brands interact on commissioned work in the future, as both parties give each other more leeway.